The retail revolution is here.

The German chapter of the Mobile Marketing Association is excited to announce the first MMA Germany event, aimed at equipping marketers with insights around ways they can become the “brand in the hand” of existing and potential customers. Join us at Retail In A Mobile World taking place at the Wayra office in Munich, and take advantage of this unique opportunity to network with mobile enthusiasts, listen to thought leaders from brands, agencies and tech companies, and connect in a relaxed atmosphere. Beer, refreshments and live music are provided.

From in-store engagement and targeting to omnichannel and contextual approaches that provide consumers a more personal journey, mobile is at the heart of winning strategies and exciting experiences. Just this month mobile has been identified as one of the three top priorities for digital efforts by more than half of the retailers and bricks-and-mortar businesses – and other surveys rate the role of mobile in commerce even higher. The outcome is more opportunities to empower mobile consumers and commerce and more challenges for bricks-and-mortar brands and businesses as they move up the learning curve to engage and interact with a customer segment accustomed to seamless and exceptional mobile-first experiences.

Join us to learn how to optimize your strategy to encourage and influence mobile-first commerce and boost your business results.